Lat49
Immersive user interface technology
Having identified a strong market demand for an effective model to geo-target online advertising, Lat49 (formerly IDELIX) was born in Vancouver, British Columbia in early 2007, and officially launched its mapvertising network at TechCrunch 40 in September 2007.
There are new examples everyday, available on the Web of how people are combining data with maps to create insightful new methods for viewing and analyzing information. These map-centric Web sites attract an interactive audience of repeat visitors. This is an active and engaged audience that has been virtually inaccessible to advertisers... until now.
In-Q-Tel initially invested in Lat49 in September 2005. For more information about Lat49, please visit www.lat49.com.
Technology Focus Areas
- Physical and Biological Technologies
- Security
- Software and Infrastructure
