Agreement Delivers Real-time Social Media Insight to the U.S. Intelligence Community
October 20, 2009
Visible Technologies, a leading provider of social media analysis and engagement solutions, today announced a strategic partnership and technology development agreement with In-Q-Tel, the independent strategic investment firm that identifies innovative technology solutions to support the mission of the CIA and the broader U.S. Intelligence Community.
Through its comprehensive solution set, Visible Technologies helps organizations adopt new ways of gaining actionable insight from social media conversations. By using Visible Technologies’ platform, organizations both big and small can harness business intelligence derived from social media data to drive strategic direction and tactical implementation of marketing initiatives, improve the customer experience and grow business. Visible Technologies’ end-to-end suite, powered by the truCAST engine, encompasses global features that enable real-time visibility into online social conversations regardless of where dialogue is occurring. Additionally, the company’s truREPUTATION solution is a best-in-class online reputation management service that provides both individuals and brands an effective way to repair, protect and proactively promote their reputation in search engine results.
“We’re excited to join In-Q-Tel’s portfolio of innovative technology companies,” said Dan Vetras, CEO of Visible Technologies. “This partnership allows Visible Technologies to provide in-depth analysis of social media data to an emerging market in need of robust tracking, reporting and engagement solutions and demonstrates the strength of our social media analysis technology.”
“Visible Technologies’ platform is key to understanding the breadth and depth of the online social landscape,” said Troy M. Pearsall, executive vice president of architecture and engineering at In-Q-Tel. “Its platform delivers a clear and comprehensive view of complex information, integrating real-time data into a navigable and easy-to-use application that understands the context and tone of online dialogue.”
About Visible Technologies
Visible Technologies helps companies like Microsoft, Hormel and Xerox listen and learn what consumers are saying about them online and enables individuals to manage and protect their online reputations by helping brands to engage in the right conversations with the right influencers at the right time. With real-time business insight and response powered by the industry-leading truCAST technology platform, companies build relationships with customers, bolster their brands and grow revenue. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.